APME's Innovator of the Year, now in its fifth year, has expanded in 2011 by naming an innovation of the month.
Here's how the entry submitted by Jan Touney, executive editor, described the newspaper's work:
"Friday Night Tweets is a way for our sports staff to provide immediate information and to interact with high school football fans across a two-state area (Iowa and Illinois) every Friday. Reporters from our paper give frequent updates on the games they are covering via Twitter, reporting any scoring plays and also providing statistics and analysis through the evening.
"We also tap into Twitter updates given by reporters from other papers with all of it being funneled into a Coveritlive blog on our website. An editor in the office monitors the blog, approving comments from readers, updating a scoreboard and occasionally posing poll questions for readers.
"The blog generally begins around 7 p.m., right when most games are starting and extends late into the evening, usually linking to a video panel discussion called "Late Hits,’’ in which our reporters discuss the highlights of the evening.”
For more contact Touney at jtouney@qctimes.com or sports editor Don Doxsie at ddoxsie@qctimes.com.
More on the entry can be found at http://qctimes.com/fnt.
"Lots of newspapers are struggling with how to cover preps when their staff and newshole are shrinking. The Quad-City Times has found a way to provide coverage and reach the target audience through the mediums they are most likely to be reading: Twitter and live chats, said APME judge Kathy Best, managing editor of The Seattle Times.
Applications for the APME monthly innovation recognition are being accepted at http://greatideas.azstarnet.com
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