Milwaukee Journal Sentinel's multimedia effort for its "Empty Cradles" series about the death of children before their first birthday was selected Thursday as the winner of the Associated Press Media Editors association's sixth annual Innovator of the Year Award.
The Journal Sentinel's effort was selected by the attendees of the 2012 APME Conference in Nashville among a field of three finalists. The two other finalists were the Arizona Republic and KPNX-12, Phoenix, for the convergence of print, broadcast and online in its website, AZCentral; and The Oklahoman, Oklahoma City, for innovations throughout its website.
APME is an association of editors at newspapers, broadcast outlets and journalism educators and student leaders in the United States and Canada. It works closely with The Associated Press to foster journalism excellence.
The judges, who narrowed the field to three finalists, said the Journal Sentinel project "tackles a social issue and not only tells the story but, as an information source, is part of the solution. The project gets readers involved."
In addition to the award, the Journal Sentinel received a $1,000 prize from GateHouse Media.